Google has added one more important feature to the mobile search results which will have significant implications for local businesses. Google can deliver results on iPhones and Android devices that look at the user's location.

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Now, as opposed to getting results based solely on universal search rank, the highest ranked local pages will begin to be suggested by Search engine. This makes it more important than previously for small businesses that cater to local customers to begin interacting online.



With Google's search suggestion filter available, local web pages and blog posts will be optimized for searches from phones which might be in the area. This decreases the competition for individual keywords, making it easier and faster to implement seo for local businesses.

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Granted, the feature is only going to affect a small percentage of searches, due to the restriction to mobile phones using two distinct systems. But if the feature is beneficial to users and streamlines search (always among Google's priorities), I'd not be surprised to see the feature expanded to desktop search at the same time.



Small business marketing plans should account for this new change by adding the city and region from the business to all targeted keywords. It seems Google will use the venue information to sort recent results for local searches, so marketers should try out the new format, just in case it is broadened to more total searches.



Location aware applications will even continue to rise in importance, so these changes are pertinent for other beneficial marketing users in addition to Google ranking.

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